AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
A word or a phrase that users type into a search engine when searching for something. A search term can also be called the "free marketing advise" word, or a combination of words, or even whole queries—[How to monetize my website?]. Search phrases often contain errors of spelling, words replaced by numerals, or completely random word sequences. All marketing campaigns are based on search terms or keywords. If you know what users put in the search engine, you will alter your advertising to suit your purpose. Use the search terms report to uncover potential new search phrases, and add them to your keyword list.
Search for search terms that do not relate to your business and add them as negative keywords. This can help prevent you from paying money to show your ads to those who are not interested. The search terms report is a collection of search keywords that have been used by a substantial number of individuals and that have shown your ad. Depending on the matching possibilities for your keyword, the search terms provided may differ from your keyword list.
The "Match type" column tells you how close the search phrases that your Google advertisements prompted are to the keywords that are really in your account. When you notice which match types work effectively, which keywords and searches, you can improve matching types for all of your keywords so that your ad may show only the relevant searches. The "Clave Word" column tells you which keywords matched the search term of someone and activated your ad.
The default column does not show. The advertising displayed on Google relates to the search term entered in the search box. If you want advertisers to click on your advertising, you need to find out first what search terms are utilized for your products and services. This approach is termed research by keywords. Search phrases and keywords function in numerous ways, such as selecting keywords for generating and administering ad campaigns.
Sponsored listings are best managed by carefully selecting search phrases and keywords and all about keywords that competition sites typically ask for concerning pennies per click. You must therefore select the correct words to be effective. You can use your keyword research and search terms report data to modify your keyword strategy to have a beneficial impact on campaign performance.
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