Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Single Offer

What is Single Offer ?

An offer designed for one target specifically. It is a link leading the customer to a particular deal. Individual ties are frequently found on the internet or the advertising company's website. The objective is carefully selected as it must be attractive for a specific customer. The payment for individual bids is often unchanged. Single Offers come in handy when a rotator is not allowed by the traffic source, and a direct link is required. In addition, you may run your Single Offers split tests to see which one performs best with your traffic. It is necessary to apply for the Single Offer to promote it. As long as a single offer includes two or more contracts, the perfection will be determined by their relationship amongst themselves, whether their nature or the offeror's intent dictates this or not.

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