AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
Social marketer refers to achieving a certain ‘social good’ - promoting general health, raising awareness, and introducing changes in behavior. Social Marketers aim to reach a specific demographic with a product or service that a business provides. In today’s world, social marketing is the most popular form of advertising. Social media and websites on the internet are common advertising channels for social marketers. They are also capable of using search engines on their own. Social marketing employs the same techniques to “sell” healthy habits as it does to “sell” jeans. Social marketing is based on four key elements called 4Ps. They are product, price, place and promotion. Marketing is all about selling a product.
Consumer behavior or attitude changes are the results of social marketing campaigns. The price in social marketing is the price of altering people’s habits. Using a condom comes with personal expenses, such as inconvenience, time, and embarrassment for the user. The location identifies where and how to reach the most vulnerable members of society. The place is a social marketing term that refers to all of the efforts made to make it easy for customers to change their behavior. Promotion entails methods used to inform the general public of the upcoming shifts in the company culture.
The use of advertising is only one strategy for achieving this end. Promotion campaigns incorporate messages about the desired behavior change into the community’s existing activities to reinforce the message on several levels. This is the ultimate aim of all social marketing: changing or preserving people’s behaviors, not their thoughts or awareness levels. Increasing awareness or knowledge alone won’t cut it when trying to alter people’s attitudes and behaviors. Social marketing helps to ensure that policy is based on an understanding of people’s lives, making policy objectives practical and attainable. You can target your resources more cost-effectively using social marketing, and you can pick the initiatives that have the most long-term impact.
In social marketing, your products, services, and messages are tailored to meet the requirements and motivations of your target audience. There is a various reason to rely on social marketing. It significantly affects a large proportion of the most vulnerable members of the community. It enables long-term active behavioral modification. It is a catalyst for change, even though it has few resources at its disposal. It has an impact on public policy and helps to bring about constructive social change in the community.
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