Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Sweepstakes

What is Sweepstakes ?

Lead Generation offers that get users to give some information to get a prize. Sweepstakes are competitions or contests in which a variety of awards are given away. These competitions began as a kind of lottery tied to the sale of merchandise. To attract an audience, companies now use sweepstakes contests. They resemble campaigns that give clients something in return for their business, which draws the attention of other potential customers.

Sweepstakes are simple and inexpensive to operate, and they outperform many different marketing strategies in terms of return on investment. Using only one promotion, you may raise your email list subscribers, gain new clients, enhance sales, and gain more visibility for your company on social media sites like Facebook and Twitter, etc all at the same time. In terms of audience growth and business development, sweepstakes are a low-cost marketing promotion strategy that can yield big results. However, before launching a sweepstake, make a strategy for achieving your goals and a roadmap to follow.

Many companies believe that by offering something for free, they will receive a slew of new customers, email subscribers, Facebook likes, and other forms of exposure. Unfortunately, this is rarely the case without a well-defined aim and a well-executed marketing strategy. Planned and setting up your sweepstakes is a good start, but it's also important to have a sound marketing strategy in place if you want to accelerate and achieve your goals. Using websites to direct people to your sweepstakes is a terrific method to get more entries.

This is an excellent approach to let clients and potential customers know that you have an offer. When posting, explain what is being offered in a nutshell and how to enter the contest. The more specific you can be with your reasoning for why winning the contest will benefit the reader, the better. Even if you have a sweepstake going on, most people who land on your homepage won't know about it unless you tell them! Make an image that goes directly to your giveaway and that you can display on your homepage to promote it.

If you're running sweepstakes, send an email to your subscriber list with a link to the entry page. If someone is already on your list, you should continue to promote to them since they will spread the word about the offer to their social circles (Facebook and otherwise). In the end, generosity comes down to sharing.

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