Glossary

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Targeted Marketing

What is Targeted Marketing ?

Developing specific marketing campaigns and products for a distinguished group of people. Targeted marketing is regarded to be a group of potential clients that the company specifically targets. It's the audience that the corporation believes to be most beneficial. Targeted marketing is also a method that filters this particular customer group out. Successful targeted marketing involves a division of the entire market and a good marketing strategy.

Targeted marketing calls for individual demographics or preferentiality's to enable those who observe target marketing strategies to respond and buy the product or service advertised. Companies find that this extremely effective publicity leads to improved sales and brand awareness. Companies offering specialist products or services generally profit most from targeted marketing tactics. Targeted marketing efforts on certain groups that respond more likely enhance the probability that the marketing efforts will be significant.

When marketing is relevant, individuals tend to spend more money on that service or product. Targeted marketing provides customers with precise information and incentives, giving them cause to pick this company over competitors in the same industry. Companies have utilized target marketing to find out more about their key audience for a certain product or service, which allows the company to focus its ads on those most likely to react. Targeted marketing is generally far more efficient than mass marketing, which does not consider the customers' features seeking publicity.

A targeted marketing plan begins by identifying the major audience categories. For instance, an online social gaming company may choose to do market research specifically to find out who utilizes social gaming apps most. Once data is acquired, corporations remove those less likely to respond to their specific marketing efforts and are more concerned. After a key audience is identified, organizations can especially implement marketing activities for that audience. Promotional emails, delivered coupons, SMS messages, and online banner publicity constitute potential Marketing efforts. Once the marketing and sales campaign starts in the specified market groups, the corporation follows the campaign results.

To measure how successful the marketing promotion is, sales of the specific product are watched, like how often the new online social game app is downloaded. Based on sales and marketing results, it might adapt or vary the marketing campaign structure or broaden its specific target markets in order to increase future sales.

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