AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
A specific type of traffic that media buyers know fits their campaigns. This means it can be targeted by country, OS systems, browsers, time of day (referred to as the day splitting), or even publishers. Targeted trafic is traffic of "qualified" or "quality." This indicates the visitors on your website's landing pages. There are many reasons considered important for targeted traffic. One reason is it increases the conversion. Conversion means to produce revenue through targeted traffic. This is the ultimate objective for any business website and related digital marketing initiatives to boost traffic.
Targeted traffic gives you higher opportunities for conversion, as most targeted visitors seek information your website may provide and are more likely to buy your products or services if they meet any demand. Even though you have merely a trickle of internet traffic in your blog, if most of those visitors convert to leads or sales, it will be worth getting exposure. The second reason is it decreases customer acquisition costs. The cost of purchasing a new consumer will be lower, and you can reach more people without increasing your budget. The third reason is it increases the advertising revenue.
Greater likely, targeted visitors will click an ad for a product of interest to them, which translates into more ad income. The fourth reason is the increase in social media shares. Targeted visitors on Facebook or Twitter will share something when they enjoy it. The main advantage of this type of traffic is its good results, but narrow targeting does not bring large traffic volumes.
Media Purchasers typically start with the RON-traffic campaign for large quantities and target traffic after optimizing the Sub-Id to make the movement more profitable. There are various ways through which targeted traffic can be increased. Among them, one is the optimization of the website for SEO. Traffic in search engines is highly targeted, whether paid or organic, as individuals use search engines for purposes. In reality, the best form of target traffic you can receive is organic traffic. The other one run paid search campaigns.
Apart from SEO, a different technique to achieve focused search traffic is through Google Ads and Bing Ads. These platforms allow you to execute paid campaigns and display your adverts for keywords in Google's and Bing's search results. Unlike SEO, which offers free traffic for you, you pay the price for sponsored search ads every time someone clicks on your ads. This is known as pay-per-click advertising in digital marketing. Likewise, targeted traffic can be increased via social media campaigns, content writing, and developing apps.
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