Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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TLD

What is TLD ?

Top-level Domain - A letter normally following the final dot of a web address. TLDs are usually categorized as two: generic TLDs and country-specific TLDs. Some popular TLDs include .com, .org, .net, .gov, .biz, .edu. The TLDs signified the purpose and kind of domain or the geographic area of origin. A high-level domain identifies specific elements relating to the website, such as its purpose (commercial, government, and education), owner, or the geographic area of origin. Each TLD comprises an autonomous register held by a particular organization, administered by the Internet Corporation for Assigned Names and Numbers.

TLD has four types, Generic top-level domain (gTLD) are the most famous TDL kinds. For example, ".edu" for educational websites and ".com" for commercial websites. The second is country code top-level domains (ccTLD) where each ccTLD recognizes a country and usually has two letters. The ccTLD for Australia, for example, is ".au.". The third is sponsored top-level domains (sTLD) these are sponsored y private organizations. Fourth is Infrastructure top-level domains, in this category there is only one TLD, which is ".arpa." The Internet Assignment Authority handles this Internet Engineering Task Force TLD (IETF). Similarly, another type is reserved TLD. Some TLDs are on a reserved list; therefore, they are unavailable forever to use. '.localhost,' for instance, is reserved for local computer settings and '.example' for usage in example demonstrations.

There are so many TLD possibilities available that someone wanting to register a new domain name can make an intimidating choice. ".com" has been seen as the only option for companies who wish to be taken seriously. However, analysts believe that when the supply of.com areas declines and some of the new TLDs continue to carry fuel, the perception of the alternative TLDs is changing considerably. We have seen this movement in action in huge businesses like Twitter and Apple to use alternative TLDs for their goods (t.co and itun.es, etc.). Therefore, establishing a clever, memorable domain name using an alternative TLD is preferable to insist on a ".com" domain.

There are currently two separate WordPress sites, which have been a cause of endless uncertainty for new users of WordPress. Each has a different TLD, which indicates what this website is about. WordPress.com - This is Automattic's commercial, for-profit site. WordPress.org — this is a website for WordPress, a non-profit WordPress Foundation open-source software. In short, TLD is very useful for marketing purposes.

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