Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Tracking Platform

What is Tracking Platform ?

A platform that allows you to track your activity by analyzing it using different filters. Tracking Platform refers to software monitoring that tracks the operations of users. It traces processes in a website, computer, or business system with numerous filters. Tracking allows you to see what works and what does not. You will know how to plan again and divide your budget without throwing your money out the window. You're just going to invest in what works.

Your marketing capital will only feed the most powerful digital initiatives and maximize investment returns. And you can do it only if you monitor your digital marketing campaigns from the beginning. There are various platforms through which performance can be measured. One source is website analytics. You may learn from analytics who visits your website, where they come from, and how long they remain on every page. You will discover the best methods and how they convert to web ports, phone calls, sales, and new clients.

There are many tools for analytics, but you should keep the most common one: Google Analytics. This is used by most site owners and is incredibly free, really easy to use and set up, even for beginners. Google Analytics processes gathering user data and other resources and provides you with a full traffic report, bounce rates, back-links, pay-per-click campaigns, and many other features. Similarly, another source is Ad network conversion Tracking. A tool for conversion tracking is available for all main publicity networks or channels, such as Facebook Ads, Bing Ads, Google AdWords, or Instagram.

These instruments are highly significant since they allow you to determine if your paid efforts work. You will receive information on new sales, registration, telephone calls, application downloads, and more. In addition, phone tracking is also another tracking platform. A unique local (or toll-free) number is assigned to each campaign. These numbers are then placed dynamically on your campaign page or website, where the call activity is monitored. Furthermore, CRM tracking is also considered one of the tracking platforms. Platforms for Customer Relationship Management (CRM) are a stronger tool mainly used to control your prospective business or sales processes.

They enable you to develop individualized profiles for your prospects and clients by displaying their names, addresses, telephone numbers, reference sources, and many other marketing data snippets to help you fully understand your business. Conversely, KPI (short for key performance indicators) deals with the recording and tracking of your camps using the previous four techniques, but it's a strong report.

The last four tracking instruments are all vital to manage and evaluate from time to time. Still, most business owners do not always have the time to assess every tool and personally analyze the results.

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