Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Tracking Software

What is Tracking Software ?

Tracking software tracks your site’s visitors and is located on a server that’s not yours. Software tracking is a visitor tracking tool that recognizes the unknown traffic you receive on your website and is not found on your server. It pulls information on interactions between users to the site. Tracking the behaviors of users, where they came from, following the software.

The finest affiliate monitoring software should monitor and provide results from any affiliate network and assimilate conversion data of all kinds. Ideally, you would like to monitor results for your favorite dashboard reporting like Google Data Studio. You will also be able to feed your conversion statistics to your PPC channels to automate the optimization of your campaign. You may also develop bespoke audiences from your Facebook and Google Analytics conversion data. The finest tracking software for affiliates should also be easy to use. User-friendly software is all the more vital when you start affiliate marketing right now. If the learning curve is severe, you could only learn how to navigate the software and for businesses like you, the waste of time equals the loss of money.

Integrations are vital too, If your affiliate tracking system can link easily with other programs like e-mail marketing or on-site bot, all your marketing can function more efficiently. Various software’s are working for tracing the affiliate marketing. Post Affiliate Pro is a world-famous affiliate tracking platform. This is intuitive and quick and provides merchants access to a full dashboard so that affiliates can manage their promos and view their sales. Similarly, AnyTrack.io blends ease of use and intricacy in a single code line. Google Analytics and Facebook pixel integrations are differentiators that are not yet visible on other platforms.

In addition, CAKE provides several products, including a program for affiliate marketing that tracks all your performance channels and provides real-time information. One of the most popular options for affiliate management is Tune, formerly known as HasOffers. It can follow all your performance channels and understand the possible attribution problems. It provides real-time tracking, including CAKE and cross-device assignment. Likewise, the goal of Offerslook is to make ad network management easy and efficient by limitless clicks, payment based on performance, and 50% savings.

Offers enable users to adopt a platform to their brand, deliver, manage publishers, generate invoices, etc. Tapfiliate is affiliate management software based on the cloud which allows you to develop, monitor, and optimize your affiliate programs. It provides a unique social media integration for improved exposure where members can share or integrate their branded content and provides tracking and management automation.

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