Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Traffic

What is Traffic ?

The number of unique visitors and visits a site gets. Traffic refers to the number of visitors the website receives during a specific period. It is assessed in sessions - interactions inside the website by users. Traffic measurements on the website assist in determining the website's popularity. They are divided into various segments based on how they found you.

Multiple sorts of marketing traffic exist; direct traffic URLs are URLs of non-tracked types, bookmarks, or media. Traffic campaigns displaying advertisements, e-mail marketing, social media campaigns. Similarly, Search traffic consists of search engines, both organic and paid search. There are many traffic outcomes; however, three main results can be measured through traffic are quality, quantity, and cost of traffic.

The amount will show you how many people are coming to your site. Quality will show how your visitors interacted with your area, including the bounce rate, how many individuals clicked and then closed your site. And lastly, the traffic costs: how much did you have to get them to do something? This is where the CPA comes in, which may be either cost per purchase or cost per activity.

To increase the traffic, there are five methods of marketing that can be followed. One is social media campaigns. Facebook, Instagram, Twitter, or LinkedIn have simple and intuitive ways of organizing ad campaigns to define your budget and targets. You may determine who they want to contact, where they reside, or their interests, so you know your investment will get your message to the right place. But make sure you don't depend on social media alone. The second one is e-mail campaigns.

Through e-mail campaigns, the traffic can be increased on websites. The third one is interactive advertising. Banner ads are image-based and not text-based and are a popular way of advertising online. The aim is to promote a brand and/or get visitors to the advertiser's website from the host's site. Moreover, through online partnerships, traffic can be enhanced.

Affiliate marketing is an arrangement in which an online shop pays compensation for traffic or purchases produced from references to an external website. Companies like eBay, Amazon, Not on the High Street, and Shopify can make you more profitable. Furthermore, Search Engine Optimization (SEO) enhances website or web page visibility to Web search engine users.

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