Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Unique User

What is Unique User ?

A user who visits your website. A user or IP address that accesses a site for a specified duration is unique to the user. How often the same IP address stays on the website over this period is not essential, it will always be counted as an individual user. It is also termed as a single visitor. The exact number of unique users on your website is a difficulty for every web analytics specialist.

One way to control user IDs or any login information is to use cookies. Combine the available data to generate the best possible user data estimate. The individual user rate or the new visitor rate is computed by dividing the number of unique users that first visit a website by the number of all unique users counted throughout the analysis period. Unique users are a frequent technique of evaluating a website's popularity and are sometimes referred to as potential advertisers or investors.

Notable users of a website are usually measured over a specified period, typically a month. A unique user measure is only applicable for its specified set of dimensions such as time, browsers. For example, a website can have 100 single users on a given week's day (the day being the dimension). The number of single weekly users cannot be extrapolated using only this data (only that the Unique User count for the week is between 100 and 700). However, website administrators who can monitor unique user traffic over a lengthy period can develop a reliable picture of their performance against direct competitors within the sector.

Online companies tend to have a steady dialogue rate between single users and new business customers. Unique visitors should not be employed with short durations, as most visitors will be striking over many days. Recall that some users remove cookies and utilize numerous devices and browsers. These things can increase the number of single visitors.

Like most measures, the long-term trend analysis is most helpful. Traffic rating organizations usually compute unique visitors by monitoring the actual use, then applying the results to the population on the Internet. Due to their tiny sample dimensions, the results change dramatically for small sites.

There are various pros and Cons to tracking the unique user. The pros include, unique visitors are a new, single number that might make your face smile. Mostly because it means that you receive recent visits every time instead of robotic IPs, the Cons include that sometimes the same individual can utilize two different computers and still be listed on your site as two unique visitors. Perhaps you won't obtain real numbers.

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