Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Vertical

What is Vertical ?

A category of websites where the network is selling. Every website is in certain categories: fashion, shopping, health, beauty, music, entertainment, household, money, economics, film, to name a few. The mainstream category includes streaming, file-sharing, torrent, movies, software portals, music, technology, etc.

As a general guideline, it's best to go with something you're already comfortable with. As a result, you'll have a much better idea of what your target market's primary desires are. Most essential, you will be conversant in their tongue. There are numerous forms of vertical structures. Sweepstakes is a chance to win a gift in exchange for signing up for a newsletter or newsletter subscription (raffle, roulette, lottery, etc.).

Financing is a broad term that includes anything from banks and loans to insurance businesses and brokerages (including loans, trading, Forex, and Crypto). Customers can play online and win rewards in the iGaming vertical (other than Sweeps). One of the most popular is the Dating Vertical. Particularly now, amid the Pandemic. What gives? Because we're all in need of someone. If you haven't heard of this vertical, you've either been living under a rock or have been completely oblivious to the global pandemic that is currently underway.

The Nutraceuticals, or Health and Beauty Vertical, as it is officially known, encompasses nearly everything you can think of. All of your devices' software tools that help you defend, speed up, remove threats, or manage files are included in the Utilities Vertical. Web-Extension vertical is like the IPP for Push Notifications, except for browser-based instead of operating system-based. Another favorite of affiliates is the Home Improvement Vertical. Every little element is included to make your house into a home. To put it another way, all of the gaming offers you might enjoy (or market) from your mobile or desktop devices are included in the Games verticals.

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