AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
The term "webmaster" sounds more like something out of a corny sci-fi novel than something you'd find on a job board. But, as bizarre as it may sound, this out-of-date job title and the occupations it's evolved into cover a wide range of today's computer jobs.
Webmasters were originally used to administer multiple areas of a website at the same time. Though some businesses still look for "webmasters," the job has evolved into a slew of various titles that all refer to the same core function: one person performing a variety of activities related to website maintenance and optimization. It is the role of webmasters to make sure that the site is compatible with both the desktop and mobile preview, that it doesn't load slowly, or that the site remains functional.
Generally, the tasks of a webmaster include: Registration and maintenance of the domain name of the website, designing or monitoring the website designers and programmers, watching the site size so that bandwidth and disc space are not exceeded, and planning future growth, demands, and website limits. When it comes to website administration, a webmaster is a hotbed but cannot necessarily have the same skills as a more specialized web expert. If the owner of the website or the designer wishes to update the site, the webmaster must perform these modifications.
Since web admins manage so many types of web maintenance and optimization, they must have the following abilities: knowledge of WordPress and HTML, graphic designing, and SEO. Some webmasters put up their firms or freelance to take over customers. However, organizations that are large enough employ web admins in-house to administer their sites. One of the key pillars of a webmaster's work is learning how websites are coded and created - a duty generally assigned to Web developers.
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