Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Websites

What is Websites ?

A website is a collection of interconnected, publicly accessible Web pages with a single domain name. Individuals, groups, businesses, and organizations can construct and maintain websites for a variety of objectives.

The World Wide Web is made up of all publicly accessible websites. Although it is commonly referred to as a "web page," this term is incorrect because a website is made up of multiple web pages. A website is frequently referred to as a "web presence" or just "site." Websites focus on particular topics or purposes, including news, education, entertainment, e-commerce, gaming, and social networking. Users can view websites on various devices (desktops, laptops, tablets, and smartphones).

The homepage (or just "home") is the main page of the site itself. The homepage is often a kind of hub for accessing all other pages. An internal web page with a consistent structure (e.g., a specified topic category) to which multiple other sites are linked is instead referred to as a 'parent page.'Every page is a unique HTML document, and all the pages are linked to a navigation bar by hyperlinks (or just a "link"). The navigation bar is displayed on each page and not just the homepage and helps the user to move rapidly across the site's primary structure. Another significant element of most sites is the footer, a repeating area at the bottom of each page.

The footer usually contains external links that refer to comparable websites and other external resources, other important information such as a disclaimer, links to the terms and conditions of service, privacy and contact pages, and the physical location of the website's organization. Websites are hosted on servers and need a visit to a web browser like Chrome, Firefox, or Internet Explorer (either on a computer or mobile device).

You can access a web page directly by entering your URL or searching on a search engine like Google or Bing. Initially, websites were classified by top-level domains. Some examples are government websites (.gov), websites of educational institutions (.edu), non-profits organizations’ websites (.org), commercial websites’(.com), and information sites (.info). Although these top-level domain extensions still exist, they convey little about the actual content of a website.

In the current world, the.com extension, coupled with several other country-specific extensions, is by far the most common domain(.it, .de, .co.uk, .fr, etc.).

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