AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!
White label and private label are words that are frequently used interchangeably (incorrectly). When a product or service is white labeled, the manufacturer removes their brand and logo from the final product and replaces it with the branding required by the customer.
If you go to a grocery shop like Walmart, for example, you'll see that the Great Value brand sells a variety of things. Is this to imply that Walmart manufactures all of those items? Certainly not! They have a number of suppliers who are willing to place those products in Great Value packaging rather than their own on Walmart's behalf. This way, a client buys and sells a product from a corporation.
The client logically sells the service at a price greater than is charged to him by the manufacturer. The white label procedure received the name from white labels on the packages where marketers fill their clothing. In the digital realm, white labeling is when you acquire and submit the services of a white label company to the client under your brand name. It's not as if the customer takes a product, puts it in his shopping basket, and checks it out.
White-label products are manufactured by a provider to be branded and sold to an end customer. White labeling allows providers access through their reseller partners to a wide distribution network, and retailers may grow their product and service lines without producing their product from scratch. The key to white labeling is anonymity, since consumers who purchase the end product do not know that a white label provider initially manufactured it. Similarly, where services like marketing are subcontracted are working, it is a white-label service that obtains a different agency or production firm to handle your job or part of your payment work. White-label services such as marketing automation can help your clients contact their target audience across several channels. White label products have various types and offerings. One is B2B white label. It is a service provided by a white label company that sells its goods or services to a re-selling company that sells them to another end user.
Second is B2C white label, a service sold by a firm and sold to the end-user, a consumer, or an individual. The third is white-label SaaS that is a software service, rebrandable software licensed on the Internet and hosted on a subscription basis (no downloads required). The white label has specific offerings like content, dashboard, digital advertising, marketing, listings management, marketplace, platform, SEO, etc.
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