Functional Area
Marketing
Employment Type
Full-time
Work Hours
Standard business hours (flexible)
Location
Podgorica
About us
Coinis is a leading AdTech company that builds innovative monetization solutions for affiliates and publishers. We blend empathy with data to create people strategies that foster a positive, inclusive, and forward-thinking work culture. Join us and be part of a team where human connection meets innovation!About your position
We are seeking a results-driven Google Ads Media Buyer to join our performance marketing team. This role involves managing paid media campaigns across Google platforms (Search, Display, YouTube, Shopping, and Performance Max), with a strong focus on optimizing for ROI, ROAS, and customer acquisition costs. The ideal candidate will have hands-on experience managing budgets, analyzing data, and scaling high-performing campaigns. Key Responsibilities:- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.
- Conduct keyword research, audience targeting, and competitive analysis to inform strategy.
- Write compelling ad copy and coordinate with creative teams to develop ad assets.
- Monitor campaign performance daily and adjust bids, budgets, and targeting to meet KPIs.
- Perform A/B testing of creatives, landing pages, and ad formats to drive performance.
- Analyze campaign data and generate performance reports with actionable insights.
- Stay up to date with platform updates, trends, and best practices in paid media.
- Collaborate with other digital marketing channels (e.g., SEO, Meta Ads, email) to align campaign strategy.
Job requirements
- Proven track record with 3+ years of high-performance media buying on Google Ads, managing large budgets across multiple accounts with measurable success.
- Google Ads Certified—preferably with additional certifications in Search, Display, and Video.
- Mastery of Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking setups.
- Deep experience with data-driven optimization, A/B testing, and scaling campaigns for e-commerce, lead generation, or DTC brands.
- Proficient with advanced tools such as Google Looker Studio, SEMrush, Ahrefs, or other performance and market intelligence platforms.
- Expert-level understanding of all key media buying KPIs: CTR, CPC, CPA, ROAS, MER, and LTV.
- Strong grasp of audience segmentation, funnel strategies, and full-funnel attribution modeling.
- Able to identify underperforming campaigns fast and act decisively to turn them around.
- Excellent analytical thinker and problem solver with a growth mindset and relentless drive for optimization.
- Highly organized with the ability to manage multiple campaigns, complex budgets, and aggressive performance targets.
- Experience working in fast-paced environments, ideally for performance marketing agencies or high-growth startups.
Qualifications
Education
- Bachelor’s, Specialist’s or Master’s Degree in a marketing-related field preferred
Experience
- 3+ years of media buying on Google Ads
Skills in order of relevance:
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Google Ads (Search, Display, Video) – 3+ years with large-budget campaigns
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Google Ads Certified; strong GA4 & Tag Manager skills
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Performance marketing for e-commerce, lead gen, and DTC
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Data-driven optimization, A/B testing, full-funnel strategy
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Proficient in Looker Studio, SEMrush, Ahrefs
-
Strong grasp of CTR, CPC, CPA, ROAS, MER, LTV
-
Quick issue detection & campaign troubleshooting
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Analytical mindset; comfortable in fast-paced environments
What we offer
- Competitive salary based on experience and performance.
- Performance-based bonus structure.
- Work from our modern office in Podgorica, with the option for occasional remote work.
- Mental health days – additional paid days off to support mental well-being
- Opportunities to attend major international marketing and tech conferences.
- Daily lunch provided at the office.
- Gym or sports activity reimbursement to encourage an active lifestyle.
Other Information
Please keep in mind that we will only accept CVs in English. CVs sent in any other language will not be considered.
