10 Years of Blooming Together – A Thank You Note

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Written by Tamara Jelic

10 Years of Blooming Together – A Thank You Note

A Decade of Innovation

As we celebrate a milestone, the 10th anniversary of Coinis, it’s a moment of reflection and gratitude. From our modest beginnings in Montenegro, we’ve grown into a powerhouse in ad tech, revolutionizing the way digital advertising operates. Our journey has been marked by pioneering solutions in Search Suggest Ads, Search Monetization, and Web Push Monetization. Each step forward was a leap in innovation, showcasing our commitment to staying ahead of the curve.

How it Started, How it’s Going

Reflecting on our humble beginnings, the journey of Coinis was far from easy. We started with a vision, but like any fledgling company, we faced our fair share of challenges and uncertainties. The early days were a test of resilience as we navigated through the complex maze of the ad tech industry, often facing resource limitations, market volatility, and fierce competition.

Yet, with relentless dedication and a focus on innovative solutions, we turned these struggles into stepping stones. Today, we stand proud as a global leader in ad tech, a testament to our unwavering commitment and perseverance. Our growth from a small startup to a key player in the global market illustrates not just our ability to adapt and evolve, but also our passion for leading the change in the digital advertising landscape.

Our People, Our Strength

This success story is not complete without mentioning the backbone of Coinis – our people. We’ve always believed in nurturing talent and fostering an environment that challenges and rewards. The passion, dedication, and creativity of our team have been the driving force behind every achievement. We’ve faced challenges, celebrated victories, and grown together, both professionally and personally.

A Ceremony to Remember

Our 10th-anniversary celebration was not just a milestone but a grand gathering of joy and gratitude. Held in the vibrant city of Podgorica, we were delighted to host a memorable ceremony attended by our valued partners and friends. This event was a testament to the strong relationships we’ve built over the years.

The evening was filled with laughter, stories, and a shared sense of accomplishment. It wasn’t just a party; it was a manifestation of our collective journey and success. We extend our deepest gratitude to everyone who joined us, making the celebration not only a reflection of our past achievements but also a beacon of our future aspirations.

Special thanks to amazing and talented Kristina Obradovic! You are an absolute queen and we love you. And way to go to the super awesome musicians from “Vasa Pavic” art school! Your music and singing has inspired all of us! Also, we want to extend our heartfelt gratitude to the Allegria String Quartet for their stunning performance. Their music was truly mesmerizing and added a special touch to the event.

Partnerships that Propel

No company thrives on its own, and our partners have been instrumental in our growth. We extend our warmest thanks to our affiliates, publishers, and advertisers who have placed their trust in us. Your support has not only fueled our growth but also helped us innovate and provide cutting-edge solutions in a dynamic market.

coinis at web summit

Staying Ahead: Ad Tech Evolution

The ad tech industry is constantly evolving, and staying relevant means adapting swiftly to these changes. Coinis has consistently led the charge in integrating new technologies and approaches. From enhancing user experience to optimizing campaign performance, we’ve always aimed to provide the best for our clients and users.

Community and Social Responsibility

At Coinis, we take pride in our approach to social responsibility, encompassing mental health support, women empowerment, educational initiatives, health promotion, philanthropy, and environmental sustainability.

Our efforts include offering ‘mental health days’ for employees, ensuring equality and support for women in the workplace, participating in educational programs and job fairs to nurture young talent, and promoting healthy lifestyles through company-supported sporting events.

Additionally, we engage in philanthropic activities through the “Čini Dobro” Foundation, contribute to environmental protection with recycling initiatives, and support young entrepreneurs and scientific innovation through various programs and sponsorships.

These endeavors not only enhance our work culture, but also significantly contribute to the betterment of society. If you are interested about more of our cool projects click here.

Looking Ahead: The Future of Coinis

As we step into the next decade, our sights are set on new horizons. We are excited about the possibilities that lie ahead and are committed to continue pushing the limits of innovation. Our goal remains to provide amazing service and solutions in the ad tech industry, ensuring value for our clients and users alike.

A Heartfelt Thanks

Finally, to everyone who has been a part of this incredible journey – our employees, partners, clients, and supporters – thank you. Your faith, hard work, and collaboration have been the pillars of our success. Here’s to celebrating the past, embracing the present, and eagerly anticipating the future. Together, let’s continue to bloom and grow in the years to come.

Tamara Jelic

Tamara Jelic

Head Of Business Development at Coinis Ltd


Part-time researcher, part-time marketing enthusiast. Wanted to be a teacher, ended up working for the best ad tech company in Eastern Europe.

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