Geo targeting is an online advertising technique that delivers advertisements and discount offers automatically adjusted to the current geographic location of a user. IP addresses, GPS coordinates, or device configurations can be utilized by marketers for analyzing and displaying completely relevant, locally targeted content that resonates with regional markets. This campaign tactic enhances the effectiveness of the campaign, enhances user engagement, and increases the conversion rate because it ensures the users are confronted with offers directly related to their region, language, and culture.