Instant Experience is a full-screen, mobile-optimized Meta ad format that opens immediately when a user taps on an ad, delivering an immersive app-like experience without leaving Facebook or Instagram. It can include video, images, carousels, product catalogs, and CTAs, all loading nearly instantly through Meta’s native delivery. Formerly called Canvas Ads, Instant Experiences are effective for brand storytelling, product showcases, and building consideration before sending users to an external landing page. They typically generate higher engagement rates than standard link ads by reducing friction and keeping the experience within the platform.