A media buying platform is an application of technology that enables marketers and advertisers to purchase, manage, and optimize marketing message delivery on several digital platforms and channels. The platforms make it simpler to acquire ad real estate on sites, apps, social sites, or streaming networks by taking out some or all of the boilerplate work involved in reaching the audience, bidding, and monitoring results. Media buying platforms can operate programmatically, on real-time bidding and data-driven algorithms to place ads in front of the right audiences at the optimal times and places. Campaign management is centralized through such platforms, allowing advertisers to drive maximum reach, efficiency, and return on ad spend in today’s increasingly complex digital advertising ecosystem.