Glossary

AdTech industry is vast and ever-changing. It might be hard to keep up with all the new slang, but worry not - our glossary will keep you properly updated!

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Postback URL

What is Postback URL ?

A conversion that takes place by an affiliate network. When a user sends a request to a web server, the webserver responds with the result. Postback is the term used to describe sending all the information that the user is currently working on back to the server. Postback refers to the procedure of delivering all the data from the client to the webserver. After the web server has processed the data, it returns it to the client. It's the conversion data platform that generates the postback URL for you.

When an affiliate network generates a conversion, this URL is invoked, on calling the Postback URL by the affiliate network, it sends contextual data (such as the product name, conversion type, and value) along with it. It is critical to use postback tracking in affiliate marketing because it provides confirmations and transfers responses from the server to the server-side via postback URL parameters, which are responses from the server. Postback tracking is essential in affiliate marketing, which allows a marketer to maintain tabs on how many people are visiting their URLs, what kind of traffic they generate, and how successful their ad campaign is. Therefore, marketers can make well-informed decisions about how to proceed and improve their ad campaigns for their traffic or the kind of advanced bidding strategy they developed using the data gathered. There are numerous methods to explain how Postback tracking URLs operate. It's only a matter of time before they're described, given their prominence in affiliate marketing.

As with text conversation, think of the Postback Tracking URL as a receipt. Your messaging app will let you know when someone has received and read a ‘message' so you can keep track of who received it. Postback URLs operate in the same way, transmitting data via the URL's data parameters. When they are clicked, they notify the server where they came from and were connected in real-time, and the data will be transferred. To create a Postback URL, go to the website of an Affiliate Network Platform and follow the instructions there.

Most Affiliate Network Platforms provide simple-to-make tracking links, such as the Postback URL. The owner must change the Postback URL after the service provider has created it. To get information, users will need to provide the affiliate network ID, payout data, and the parameter that assigns a unique ID to each transaction.

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