Revenue Clawback (in feeds)

What is Revenue Clawback (in feeds)?

Revenue clawback is a system by which income previously granted is cancelled due to counterfeit, erroneous, or bad traffic detection. Feed providers and ad networks perform constant audits on sources of traffic to ensure conformity as well as uphold advertisers’ confidence to compensate for poor quality revenue. Understanding and managing clawbacks is significant to affiliates, given that a high clawback eats into profit as well as poses a menace to long-term relationship with feed providers.

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