Smart optimization bots are real-time AI-driven automated systems that monitor, analyze, and optimize campaign settings in real time. The bots have the ability to dynamically vary bids, targeting, creative assets, and budget allocation in real time as per the performance metrics in an effort to drive best possible outcomes. Smart optimization bots give affiliate marketers huge operating efficiencies, minimize the requirement of manual intervention, and keep campaigns optimized while the market conditions are evolving at a very high speed.