Traffic networks are platforms that connect publishers and advertisers by sharing web traffic, with the purpose of helping to steer visitors to a target website or offer. Traffic networks aggregate traffic from various sources and allocate it based on targeting criteria, meaning advertisers can address bigger or better-targeted groups.
Optimization of campaigns refers to the ongoing process of monitoring and refining ad campaigns in order to maximize the way they perform. It involves optimizing targeting, creatives, bidding strategy, and budget for maximum return on investment and optimal marketing results.