Chapter 01 Our mission

Every founder, a team.

We let anyone selling online run ads that actually work.
No agency. No ad specialists. Just AI and your brand.

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Anton Jurovicki and Dan Petkovic, co-founders of Coinis — Anton Jurovicki & Dan Petkovic Co-founders, Coinis

Our story 13 years in

From ad network. To AI platform.

We started in 2013 as publishers. Then an affiliate network. Then media buying at scale.

Every brand we worked with hit the same walls we did. Agencies out of reach. Ads Manager too complex. Four tools that never talked.

So we built the platform we wished existed. AI handles the craft. Founders run the ads.

Receipts

Not our first rodeo.

01 2013 Founded in Podgorica
02 80+ People on the team
03 10,000+ Advertisers through our systems
04 Global Customers in every major market
05 13 yrs Of lessons baked in

The problem

Small brands. Big disadvantage.

01 Agencies charge retainers small brands can't carry.
02 Design tools make pretty pictures, not ads that sell.
03 Ad managers are built for specialists, not founders.
04 Analytics dashboards tell you what already happened.

That's the gap. We closed it.

05 Our Vision

A founder with AI is the new marketing team.

The next great brand won't have a department. One person. One platform. The firepower that used to cost a team of ten.

How it works

Four steps. One platform. One loop.

Competitors do one step. We connect all four. That loop is the moat.

Create 01

AI makes the ad.

Drop a product URL. Get images, video, and copy generated on-brand. Ready to ship.
Launch 02

Campaigns go live.

Direct to Meta. No export. No re-upload. One platform, one click, one bill.
Track 03

Real performance.

Real numbers. Real time. Drill into every campaign, every ad set, every ad.
Optimize 04

AI learns what works.

Winning patterns feed back into Create. Your next ad gets smarter than the last.

What we believe

Six rules. Zero exceptions.

We argue about these in the Podgorica office. We tattoo them into the product. When we disagree, we come back to the list.

01
No expertise tax.

If the tool needs a specialist, the tool failed. Marketing should be open to the founder, the shop owner, the side-hustler. Not gated behind an agency retainer.
02
Ship in minutes, not meetings.

From product URL to live campaign in minutes. No briefs. No revisions. No Gantt charts.
03
One loop, not ten tools.

Create, launch, track, optimize. One platform. One login. One bill.
04
You own it.

Your brand, your data, your customers. We don't lock your creatives, your audiences, or your ad accounts. Leave whenever. Take it all with you.
05
You run the business. AI runs the ads.

Every generation learns from what actually converts. Your next ad is smarter than the last, because the last one taught it something.
06
Global by default.

Same tools. Same AI. Same pricing. Whether you're selling in Berlin, Buenos Aires, or Bahrain.

The team

80 people. One mission.

Engineers, media buyers, designers, writers, support. Some have been here ten years. Some joined last month. All of them believe a founder with the right tool should beat an agency with the wrong brief.

Meet the team

Field notes