Fresh reads

The Ad Playbook.

Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.

TikTok Smart+ and Symphony: Kill Creative Fatigue From Just a Product URL Industry News 6 min

Industry News · June 17, 2026

TikTok Smart+ and Symphony: Kill Creative Fatigue From Just a Product URL

TikTok Smart+ with Symphony Automation generates and refreshes video creative from a product URL. Here is how to beat...

Isidora Matovic Isidora Matovic · 6 min read
Meta Cut the Advantage+ Shopping Threshold to 25 Conversions: What Small Sellers Should Do Now 6 min

June 12, 2026

Meta Cut the Advantage+ Shopping Threshold to 25 Conversions: What Small Sellers Should Do Now

Meta cut the Advantage+ Shopping conversion threshold from 50 to 25 a week. Small sellers can finally run ASC, but the...

CT Coinis Team · 6 min read
Google Marketing Live 2026: Gemini Now Runs the Ad Stack, and Shopping Just Went Agentic Industry News 6 min

Industry News · June 10, 2026

Google Marketing Live 2026: Gemini Now Runs the Ad Stack, and Shopping Just Went Agentic

Google Marketing Live 2026 rebuilt the ad stack around Gemini and pushed shopping agentic. Here is what e-commerce...

Isidora Matovic Isidora Matovic · 6 min read
TikTok Folded Generative AI Into Smart+: What Symphony Automation and GMV Max Mean for Sellers 6 min

June 3, 2026

TikTok Folded Generative AI Into Smart+: What Symphony Automation and GMV Max Mean for Sellers

TikTok pulled its Symphony Gen AI tools into Smart+ and made GMV Max profit-aware. Here is what changed, and what...

Isidora Matovic Isidora Matovic · 6 min read
Google AI Max Replaces Dynamic Search Ads in September: What E-Com Brands Should Do Now 6 min

June 1, 2026

Google AI Max Replaces Dynamic Search Ads in September: What E-Com Brands Should Do Now

Google is auto-upgrading DSA campaigns to AI Max in September 2026. Here is what changes, why it lands differently for...

CT Coinis Team · 6 min read
AI Agents Just Took the Wheel on Meta, TikTok, and Google Ads Industry News 7 min

Industry News · May 20, 2026

AI Agents Just Took the Wheel on Meta, TikTok, and Google Ads

Three platforms shipped AI agent tools for ad accounts in one two-week stretch. Here is where they actually lift ROAS...

Isidora Matovic Isidora Matovic · 7 min read
Meta's May Update Quietly Widened Your Audiences: 730-Day Windows, One-Click CAPI, and a New AI Connector 6 min

May 15, 2026

Meta's May Update Quietly Widened Your Audiences: 730-Day Windows, One-Click CAPI, and a New AI Connector

Meta's May update stretched purchase audiences to 730 days, shipped free one-click Conversions API, and added...

Isidora Matovic Isidora Matovic · 6 min read
Newsletter

Smarter ads. Every week.

Join thousands of marketers reading the Coinis blog.