The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
3 min
January 31, 2026
Meta Changed the Ads Library: And It’s a Big Deal
Meta recently, silently, rolled out one of the most practical updates to the Ads Library in years: you can now filter...
Tamara Jelic · 3 min read
8 min
January 27, 2026
New Meta Ad Accounts: The Survival Guide
Let’s be real, Meta ads are a massive Catch-22. To get the results you actually want, you need data. But to get that...
Isidora Matovic · 8 min read
10 min
December 22, 2025
The Hidden Impact of Brazil’s New Ad Tax on Meta Ad Margins
Brazil’s latest tax reform is sending shockwaves through the digital advertising world, and many advertisers didn’t see...
Tamara Jelic · 10 min read
7 min
November 6, 2025
Coinis at Affiliate World Bangkok 2025: Scaling Advertising with AdForce
We’re back in Bangkok – and this time, we’re not just showing up.We’re bringing a solution that changes how agencies...
Jovana Tomic · 7 min read
15 min
October 20, 2025
Meta Advantage+ and AI: The Hottest New Updates and What They Mean for Marketers
Meta Advantage+ AI Advertising Updates 2025 are changing how agencies and small businesses run ads on Facebook and...
Katarina Dmitrovic · 15 min read
4 min
October 17, 2025
Efficiency Over Complexity: Why Full-Service Solutions Are Winning?
In performance marketing today, access is power, and complexity is the enemy of growth.Smaller advertisers know this...
Jovana Tomic · 4 min read
5 min
October 9, 2025
Google’s New RSoC Reporting Update: What Will Change
Starting October 7th, 2025, Google is introducing a major change in RSoC reporting.The update affects a system...
Jovana Tomic · 5 min read
6 min
October 7, 2025
RSOC Compliance After AFS: A Practical, Human Guide to Post-Click Monetization
If you worked in search arbitrage over the last few years, you felt the ground move. The easy wins from AdSense for...
Jovana Tomic · 6 min read
13 min
September 17, 2025
How AI Tools Are Transforming Affiliate Marketing
Artificial intelligence is transforming affiliate marketing by altering the ways consumers find products and how...
Katarina Dmitrovic · 13 min read
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