The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
6 min
July 9, 2026
How to Use Qwen-Image-2.0 to Generate Infographics and Posters With Real Text
Qwen-Image-2.0 renders professional typography, PPT slides, and posters with accurate text in one pass. Here is what...
Isidora Matovic · 6 min read
Industry News 6 min
Industry News · June 29, 2026
Google Can Now Throttle Your Search Ads for User Complaints, Not Just Bad Policy
Google extended Limited Ad Serving to Search in June 2026, and user complaints are now a throttling signal. What...
Isidora Matovic · 6 min read
Industry News Industry News · June 23, 2026
Instagram Creator Marketplace Just Went Global. Here's Why That Won't Save Your ROAS
Isidora Matovic 
Industry News 6 min
Industry News · June 17, 2026
TikTok Smart+ and Symphony: Kill Creative Fatigue From Just a Product URL
TikTok Smart+ with Symphony Automation generates and refreshes video creative from a product URL. Here is how to beat...
Isidora Matovic · 6 min read
6 min
June 12, 2026
Meta Cut the Advantage+ Shopping Threshold to 25 Conversions: What Small Sellers Should Do Now
Meta cut the Advantage+ Shopping conversion threshold from 50 to 25 a week. Small sellers can finally run ASC, but the...
Industry News 6 min
Industry News · June 10, 2026
Google Marketing Live 2026: Gemini Now Runs the Ad Stack, and Shopping Just Went Agentic
Google Marketing Live 2026 rebuilt the ad stack around Gemini and pushed shopping agentic. Here is what e-commerce...
Isidora Matovic · 6 min read
6 min
June 3, 2026
TikTok Folded Generative AI Into Smart+: What Symphony Automation and GMV Max Mean for Sellers
TikTok pulled its Symphony Gen AI tools into Smart+ and made GMV Max profit-aware. Here is what changed, and what...
Isidora Matovic · 6 min read
6 min
June 1, 2026
Google AI Max Replaces Dynamic Search Ads in September: What E-Com Brands Should Do Now
Google is auto-upgrading DSA campaigns to AI Max in September 2026. Here is what changes, why it lands differently for...
Industry News 7 min
Industry News · May 20, 2026
AI Agents Just Took the Wheel on Meta, TikTok, and Google Ads
Three platforms shipped AI agent tools for ad accounts in one two-week stretch. Here is where they actually lift ROAS...
Isidora Matovic · 7 min read
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