The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
5 min
August 25, 2025
Google Introduces Expanded Placement Transparency Across SPN
Google has rolled out a major update for advertisers. Full placement reporting is now available for the Search Partner...
Jovana Tomic · 5 min read
5 min
August 11, 2025
Top Traffic Sources for RSOC in 2025: What’s Working Now
In 2025, the landscape of digital traffic sources continues to evolve rapidly. From organic search to AI-powered...
Jovana Tomic · 5 min read
5 min
July 25, 2025
Why Working with an Agency Beats Going Solo in Digital Advertising
Save time, avoid bureaucracy, and start scaling faster! Without the need for direct applications or cold outreach....
Jovana Tomic · 5 min read
8 min
July 17, 2025
How Google’s New RAF System Can Impact Your RSOC Campaigns
(And What You Can Do About It) If you’re thriving with RSOC (Related Search On Content), then brace yourself: Google...
Jovana Tomic · 8 min read
6 min
July 4, 2025
From Ideas to Impact: Coinis Supporting Young Innovators
At Coinis, we believe that true business growth is measured by the impact we create. As a company that thrives in the...
Isidora Matovic · 6 min read
6 min
June 12, 2025
Secret Killers of Your RSOC Campaigns (And How to Avoid Them)
Are Your RSOC Campaigns Failing Silently? Your RSOC campaigns might look perfect – well-designed creatives, researched...
Jovana Tomic · 6 min read
7 min
July 8, 2024
Antivirus on Android and iOS: A Hidden Goldmine – Case Study of TotalAV in the UK
When you think of an affiliate marketer, are grey hairs and a bottle of sedatives the first things that come to mind?...
Nina Boskovic · 7 min read
11 min
June 26, 2024
Inspiring Tomorrow’s Tech Leaders: The Developers Lab Initiative
In today’s fast-paced digital world, programming skills have become essential. With technology advancing at lightning...
Isidora Matovic · 11 min read
8 min
March 8, 2024
Getting ready for LeadsCon, Las Vegas 2024
This spring, all eyes are on Las Vegas for LeadsCon 2024! The go-to event for performance marketers, lead gen pros, and...
Neda Mijovic · 8 min read
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