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TikTok Folded Generative AI Into Smart+: What Symphony Automation and GMV Max Mean for Sellers 6 min

June 3, 2026

TikTok Folded Generative AI Into Smart+: What Symphony Automation and GMV Max Mean for Sellers

TikTok pulled its Symphony Gen AI tools into Smart+ and made GMV Max profit-aware. Here is what changed, and what...

Isidora Matovic Isidora Matovic · 6 min read
Google AI Max Replaces Dynamic Search Ads in September: What E-Com Brands Should Do Now 6 min

June 1, 2026

Google AI Max Replaces Dynamic Search Ads in September: What E-Com Brands Should Do Now

Google is auto-upgrading DSA campaigns to AI Max in September 2026. Here is what changes, why it lands differently for...

CT Coinis Team · 6 min read
AI Agents Just Took the Wheel on Meta, TikTok, and Google Ads Industry News 7 min

Industry News · May 20, 2026

AI Agents Just Took the Wheel on Meta, TikTok, and Google Ads

Three platforms shipped AI agent tools for ad accounts in one two-week stretch. Here is where they actually lift ROAS...

Isidora Matovic Isidora Matovic · 7 min read
Meta's May Update Quietly Widened Your Audiences: 730-Day Windows, One-Click CAPI, and a New AI Connector 6 min

May 15, 2026

Meta's May Update Quietly Widened Your Audiences: 730-Day Windows, One-Click CAPI, and a New AI Connector

Meta's May update stretched purchase audiences to 730 days, shipped free one-click Conversions API, and added...

Isidora Matovic Isidora Matovic · 6 min read
Stop Blaming the AI. Your Product Page Is the Problem. Industry News

Industry News · May 11, 2026

Stop Blaming the AI. Your Product Page Is the Problem.

Most store owners blame the AI when their ad creatives don't convert. The real problem is almost always the product...

Isidora Matovic Isidora Matovic
Meta vs TikTok Ads for E-Commerce in 2026: Where to Spend? 7 min

April 1, 2026

Meta vs TikTok Ads for E-Commerce in 2026: Where to Spend?

In the Meta vs TikTok ads e-commerce debate, the answer isn’t simple. You already know Meta is getting more expensive....

Isidora Matovic Isidora Matovic · 7 min read
Meta AI Content Enforcement: What You to Know in 2026 9 min

March 25, 2026

Meta AI Content Enforcement: What You to Know in 2026

Meta just announced a significant overhaul to how it polices content across Facebook and Instagram, and if you’re...

Tamara Jelic Tamara Jelic · 9 min read
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