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Industry News 6 min
Industry News · June 17, 2026
TikTok Smart+ and Symphony: Kill Creative Fatigue From Just a Product URL
TikTok Smart+ with Symphony Automation generates and refreshes video creative from a product URL. Here is how to beat creative fatigue without a video team.
Isidora Matovic · 6 min read
6 min
June 12, 2026
Meta Cut the Advantage+ Shopping Threshold to 25 Conversions: What Small Sellers Should Do Now
Meta cut the Advantage+ Shopping conversion threshold from 50 to 25 a week. Small sellers can finally run ASC, but the new bottleneck is creative volume.
6 min
June 3, 2026
TikTok Folded Generative AI Into Smart+: What Symphony Automation and GMV Max Mean for Sellers
TikTok pulled its Symphony Gen AI tools into Smart+ and made GMV Max profit-aware. Here is what changed, and what...
Isidora Matovic · 6 min read
6 min
June 1, 2026
Google AI Max Replaces Dynamic Search Ads in September: What E-Com Brands Should Do Now
Google is auto-upgrading DSA campaigns to AI Max in September 2026. Here is what changes, why it lands differently for...
Industry News 7 min
Industry News · May 20, 2026
AI Agents Just Took the Wheel on Meta, TikTok, and Google Ads
Three platforms shipped AI agent tools for ad accounts in one two-week stretch. Here is where they actually lift ROAS...
Isidora Matovic · 7 min read
6 min
May 15, 2026
Meta's May Update Quietly Widened Your Audiences: 730-Day Windows, One-Click CAPI, and a New AI Connector
Meta's May update stretched purchase audiences to 730 days, shipped free one-click Conversions API, and added...
Isidora Matovic · 6 min read
Industry News Industry News · May 11, 2026
Stop Blaming the AI. Your Product Page Is the Problem.
Most store owners blame the AI when their ad creatives don't convert. The real problem is almost always the product...
Isidora Matovic
7 min
April 1, 2026
Meta vs TikTok Ads for E-Commerce in 2026: Where to Spend?
In the Meta vs TikTok ads e-commerce debate, the answer isn’t simple. You already know Meta is getting more expensive....
Isidora Matovic · 7 min read
9 min
March 25, 2026
Meta AI Content Enforcement: What You to Know in 2026
Meta just announced a significant overhaul to how it polices content across Facebook and Instagram, and if you’re...
Tamara Jelic · 9 min read
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