The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
6 min
August 24, 2026
Meta Is Removing Placement Exclusions From Your Ad Sets. Value Rules Are the Replacement
Meta is taking placement, platform, device and operating system exclusions out of the ad set, with no date attached. Here is what actually goes, what value rules can and cannot...
6 min
August 24, 2026
Your Landscaping Photo Turned the Whole Lawn a Radioactive Green, and Six Ad Sizes to Fill
A landscaping crew's lawn photo comes back an oversaturated radioactive green, even in perfect daylight. Here's why auto white balance fails on solid-color scenes, and how to fix...
Isidora Matovic · 6 min read
6 min
August 23, 2026
Your Cleaning Company's Before-and-After Photo Has Glare Where the Proof Should Be
A wet floor or freshly rinsed window reflects light straight into the camera, blowing out the exact after-photo meant...
Isidora Matovic · 6 min read
7 min
August 22, 2026
Your Job-Site Photo Has Dust in the Air, and Every Ad Size to Fill
Airborne dust flattens contrast and washes out the equipment shot that's supposed to prove you can handle a project...
Isidora Matovic · 7 min read
6 min
August 21, 2026
Your Wedding Dress Photo Lost the Lace to a Blown-Out Highlight, and Six Ad Sizes to Fill
A blown-out highlight on white lace erases the exact detail a bridal boutique needs to sell. Recover it with Ad Studio,...
Isidora Matovic · 6 min read
7 min
August 20, 2026
Your Spa's Candlelit Photo Is All Grain and No Detail, and Six Ad Sizes to Fill
A spa's ambiance lighting sells the mood but wrecks the photo: heavy grain or crushed underexposure. Fix it once with...
Isidora Matovic · 7 min read
6 min
August 19, 2026
Your Bakery Case Photo Has Green Fluorescent Wash and a Glaze Blowout Eating the Crumb
A bakery case photo has a green fluorescent color cast and a glaze glare hotspot. Fix both with Ad Studio, then fan it...
Isidora Matovic · 6 min read
6 min
August 18, 2026
Your Hotel Room Photo Has Two Colors of Light Fighting Each Other, and Six Ad Sizes to Fill
A mixed daylight-and-lamp hotel room photo splits the bedspread into two colors. Fix the color cast with Ad Studio,...
Isidora Matovic · 6 min read
Industry News 6 min
Industry News · August 17, 2026
The EU AI Act Labelling Rule Is Live. Most of Your AI Ads Are Not In Scope
Article 50 became applicable on August 2. It covers deepfakes, not every ad an AI touched. Here is the test that...
Isidora Matovic · 6 min read
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