The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
Industry News Industry News · May 11, 2026
Stop Blaming the AI. Your Product Page Is the Problem.
Most store owners blame the AI when their ad creatives don't convert. The real problem is almost always the product page they fed it. Here's exactly what happens between your URL...
Isidora Matovic 
7 min
April 1, 2026
Meta vs TikTok Ads for E-Commerce in 2026: Where to Spend?
In the Meta vs TikTok ads e-commerce debate, the answer isn’t simple. You already know Meta is getting more expensive. CPMs up nearly 20% year-over-year, competition stiffer, and...
Isidora Matovic · 7 min read
9 min
March 25, 2026
Meta AI Content Enforcement: What You to Know in 2026
Meta just announced a significant overhaul to how it polices content across Facebook and Instagram, and if you’re...
Tamara Jelic · 9 min read
8 min
March 23, 2026
The Biggest Meta Ads Mistakes Killing Your ROAS
Most Meta advertisers aren’t losing to competitors, they’re losing to their own account structure. Rising CPAs,...
Tamara Jelic · 8 min read
9 min
March 20, 2026
Meta Paid $2 Billion for Manus AI. Here’s What It Does in Ads Manager.
Pull up your Meta Ads Manager and check the Tools menu. Manus AI Ads Manager integration is sitting there right now,...
Isidora Matovic · 9 min read
12 min
March 16, 2026
When to Kill a Meta Ad and When to Give It More Time
You’ve been here before. It’s day three of a new ad. CPA is running high, conversions are spotty, and you’re not sure...
Isidora Matovic · 12 min read
17 min
February 26, 2026
Meta Location Fees: How They Affect Your Ad Spend by Country
If you’re a performance advertiser, media buyer, or an e-commerce brand scaling internationally, brace yourself: Meta...
Tamara Jelic · 17 min read
7 min
February 18, 2026
Meta Ads 2026: Creative Wins. Targeting Doesn’t.
Seen your Meta (Facebook/Instagram) ad performance nosedive lately? You’re not alone. Many media buyers are currently...
Isidora Matovic · 7 min read
25 min
February 11, 2026
Why Meta Ads Are More Expensive in 2026
Meta’s advertising costs are increasing as we enter 2026, and direct-to-consumer (DTC) brands, performance marketers,...
Tamara Jelic · 25 min read
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