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The Ad Playbook.

Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.

Why Working with an Agency Beats Going Solo in Digital Advertising 5 min

July 25, 2025

Why Working with an Agency Beats Going Solo in Digital Advertising

Save time, avoid bureaucracy, and start scaling faster! Without the need for direct applications or cold outreach....

Jovana Tomic Jovana Tomic · 5 min read
How Google’s New RAF System Can Impact Your RSOC Campaigns 8 min

July 17, 2025

How Google’s New RAF System Can Impact Your RSOC Campaigns

(And What You Can Do About It) If you’re thriving with RSOC (Related Search On Content), then brace yourself: Google...

Jovana Tomic Jovana Tomic · 8 min read
From Ideas to Impact: Coinis Supporting Young Innovators 6 min

July 4, 2025

From Ideas to Impact: Coinis Supporting Young Innovators

At Coinis, we believe that true business growth is measured by the impact we create. As a company that thrives in the...

Isidora Matovic Isidora Matovic · 6 min read
Secret Killers of Your RSOC Campaigns (And How to Avoid Them) 6 min

June 12, 2025

Secret Killers of Your RSOC Campaigns (And How to Avoid Them)

Are Your RSOC Campaigns Failing Silently? Your RSOC campaigns might look perfect – well-designed creatives, researched...

Jovana Tomic Jovana Tomic · 6 min read
Antivirus on Android and iOS: A Hidden Goldmine – Case Study of TotalAV in the UK 7 min

July 8, 2024

Antivirus on Android and iOS: A Hidden Goldmine – Case Study of TotalAV in the UK

When you think of an affiliate marketer, are grey hairs and a bottle of sedatives the first things that come to mind?...

Nina Boskovic Nina Boskovic · 7 min read
Inspiring Tomorrow’s Tech Leaders: The Developers Lab Initiative 11 min

June 26, 2024

Inspiring Tomorrow’s Tech Leaders: The Developers Lab Initiative

In today’s fast-paced digital world, programming skills have become essential. With technology advancing at lightning...

Isidora Matovic Isidora Matovic · 11 min read
Getting ready for LeadsCon, Las Vegas 2024 8 min

March 8, 2024

Getting ready for LeadsCon, Las Vegas 2024

This spring, all eyes are on Las Vegas for LeadsCon 2024! The go-to event for performance marketers, lead gen pros, and...

Neda Mijovic Neda Mijovic · 8 min read
Can’t Miss Affiliate Conferences in 2024 and Why They’re Worth Your Time! 19 min

January 29, 2024

Can’t Miss Affiliate Conferences in 2024 and Why They’re Worth Your Time!

In today’s rapidly changing landscape of business and technology, staying updated with the latest trends, strategies,...

Isidora Matovic Isidora Matovic · 19 min read
Beyond the Awards: A Vision for Leading Coinis to New Heights 9 min

January 19, 2024

Beyond the Awards: A Vision for Leading Coinis to New Heights

As many of you may already know, our CTO, Jovan Kovačević, has recently been honored with two prestigious awards – the...

Isidora Matovic Isidora Matovic · 9 min read
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