The Ad Playbook.
Playbooks. Teardowns. Hot takes. Written by people who actually run the ads.
6 min
June 1, 2026
Google AI Max Replaces Dynamic Search Ads in September: What E-Com Brands Should Do Now
Google is auto-upgrading DSA campaigns to AI Max in September 2026. Here is what changes, why it lands differently for e-commerce, and what to set up before the deadline.
Industry News 7 min
Industry News · May 20, 2026
AI Agents Just Took the Wheel on Meta, TikTok, and Google Ads
Three platforms shipped AI agent tools for ad accounts in one two-week stretch. Here is where they actually lift ROAS for e-com brands, and where they do not.
Isidora Matovic · 7 min read
Industry News Industry News · May 11, 2026
Stop Blaming the AI. Your Product Page Is the Problem.
Most store owners blame the AI when their ad creatives don't convert. The real problem is almost always the product...
Isidora Matovic 
7 min
April 1, 2026
Meta vs TikTok Ads for E-Commerce in 2026: Where to Spend?
In the Meta vs TikTok ads e-commerce debate, the answer isn’t simple. You already know Meta is getting more expensive....
Isidora Matovic · 7 min read
9 min
March 25, 2026
Meta AI Content Enforcement: What You to Know in 2026
Meta just announced a significant overhaul to how it polices content across Facebook and Instagram, and if you’re...
Tamara Jelic · 9 min read
8 min
March 23, 2026
The Biggest Meta Ads Mistakes Killing Your ROAS
Most Meta advertisers aren’t losing to competitors, they’re losing to their own account structure. Rising CPAs,...
Tamara Jelic · 8 min read
9 min
March 20, 2026
Meta Paid $2 Billion for Manus AI. Here’s What It Does in Ads Manager.
Pull up your Meta Ads Manager and check the Tools menu. Manus AI Ads Manager integration is sitting there right now,...
Isidora Matovic · 9 min read
12 min
March 16, 2026
When to Kill a Meta Ad and When to Give It More Time
You’ve been here before. It’s day three of a new ad. CPA is running high, conversions are spotty, and you’re not sure...
Isidora Matovic · 12 min read
17 min
February 26, 2026
Meta Location Fees: How They Affect Your Ad Spend by Country
If you’re a performance advertiser, media buyer, or an e-commerce brand scaling internationally, brace yourself: Meta...
Tamara Jelic · 17 min read
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